SGM bought mobile.xxx Interview with Washington Internet Daily

There’s “huge interest” in adult content on mobile phones, SGM Media CEO Andy Wullmer told us. Earlier this month, he bought Mobile.xxx from ICM Registry for $160,000 and plans to dedicate the site to offering the first all-encompassing .xxx destination for mobile devices, the registry said. SGM (SexGoesMobile) offers only legal adult content, and owns all the rights to the material, Wullmer said. But since all the products use direct telephone billing through the phone provider,
it never shows hardcore content, he said. In most European countries SGM shows only softcore video material, which falls under the Pan European Game Information rating “16” — applied to content where the depiction of sexual activity “looks the same as would be expected in real life” — while in most Asian and Arabic nations it shows only glamour video and images, he said. In the U.S., there’s only a dating platform which requires user registration and a credit card for age verification. The experience of SexGoesMobile.com, SGM’s best-known product, shows an enormous interest in accessing adult material on mobile, he said: Mobile phones are still very private spaces, unlike a PC at home. SGM is seeing more than 30,000 sales a day through its global affiliates, he said. In addition, a trawl through Google Mobile Search and keywords shows that sex and porn are the most often used search terms, he said. “With the newest generation of smartphones and the fast distribution worldwide the market is already big and growing very fast,” he said. Asked whether and how the registry will ensure that adult content is segregated on mobile.
xxx, CEO Stuart Lawley said: “We don’t.” All the .xxx suffix does is indicate the likelihood of the kind of content to be found on an underlying website, he told us. All active .xxx sites are owned by validated members of the worldwide adult entertainment industry, he said. Sale of mobile.xxx hasn’t triggered any complaints or concerns, unlike the turmoil the .xxx top-level domain (TLD) created, he said. Asked how the TLD is doing, Lawley said, “Just fine.” Domain name registration renewals “came out in line with expectations so .xxx performance in comparison with other newly introduced TLDs compares very favorably.” — DS

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